CLB has your solution: our virtual showcase allows you to highlight your newest project and even run your annual Parade of Homes - topped off with a giveaway to promote optimal engagement.
Parade of homes costs can vary tremendously, and with the state of in-person viewings, it is beneficial to move your communications online if possible. CLB can help you get there and guide you every step of the way.
You provide us with the info we need and watch as we use all of these components to execute your Virtual Parade of Homes. Click here to see a real-life example!
CLB creates the Entry Page with a detailed form and Showcase Page to create your Virtual Parade of homes. We fluff up the description to provide a journey for the viewer to follow and ultimately encourage them to fall in love with your work and check out the rest of your website.
The two pages are connected. Once someone fills out the vetting form on the entry page, they have entered to win your giveaway and are directed to the Showcase Page. Email follow ups are also sent to remind them to check out your new project and your website.
CLB works with you, the member, to determine a prize that promotes your construction business and serves as an incentive for your local community to enter. This typically ends up being a free idea session/ construction meeting and a physical gift such as a Yeti cooler, accent table, or something else that fits your brand. We will work with you to find the best option as a prize.
CLB will also create 3 social posts and share them to social media during your virtual parade of homes. Typically builders host their parade of homes for two weeks before announcing a winner. After the parade of homes, the showcase page is a great tool to show off your work, and will therefore be kept published for you.
CRM automation: CRM is automated to send out emails to those who have entered, so you don’t have to worry about following up. When the time comes, CLB will help you choose a winner and alert the group. All members will be added to your marketing list for future communications, and you will be guided to follow up with those interested in building a home or remodeling soon!
Featuring your gorgeous, finished projects well is vital to attracting new clients, but knowing how to best create and display gorgeous photos that do justice to your hard work can be a challenge. Following our imagery guide will ensure that your images and branding look their best everywhere, in print and online.
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on—not in—their business.
We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.