GUIDE: CLB's Content Marketing Strategy For Home Builders

Your brand is much more than a logo or website.

It’s about the entire experience a prospect has with your company.

PRO-TIP: Connecting with best-fit prospects and clients where and when they want to engage early in the process is difficult and expensive if you don't have a proven marketing plan and program. Take this 3-minute audit to assess how your marketing and sales strategy can be improved.

Our carefully planned, implemented, and comprehensive content strategy is built around driving traffic to the content on your website, optimizing those prospects’ experience with your company. Our approach is designed specifically to:

• DRIVE prospects and leads back to your website
• MAXIMIZE leads and conversions
• FOCUS on lead nurturing
• OPTIMIZE each stage of the consumer experience
• NURTURE relationships with leads to convert them into clients
• ENGAGE continually with leads to prevent them from slipping away

“CLB has carefully planned and implemented a comprehensive strategy built around content marketing, and we know how to create it and when to distribute your content at the right time and in the most effective way possible. Download CLB's content distribution strategy guide to learn how having the right distribution strategy is key to keeping leads engaged.” ~ Mike Myers, CLB Network

CLB’s approach to content marketing sets you up for success.

See bigger returns, faster sales cycles & increased opportunities.

Our program aligns your content strategy with your marketing automation strategy in the CLB CRM - we’ve seen time and time again that companies using this approach see bigger returns.

• 47% INCREASE in average contract value
• 70% FASTER sales cycle times
• 30+% INCREASE in opportunities

Effective and impactful content marketing is essential to your growth.

Creating content with a purpose.

• CREATING quality content marketing pieces for use across all channels
• CONNECTING your luxury brand with best fits and expanding your reach
• BOOSTING brand awareness
• SPEAKING to best-fits at all stages of the buyer’s journey
• EDUCATING your leads and prospects about your 5-Star services & how you can solve their challenges
• BUILDING a sense of community around your brand
• ESTABLISHING your brand as an authority through thought leadership

All of these facets of our approach come together to deliver more best-fit clients to your company and yield the best results for your business.