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GUIDE: CLB's Content Marketing Strategy

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CLB's dynamic content marketing strategy for luxury builders is designed to elevate your business, help you dominate your market, and increase your pipeline.

Your brand is much more than a logo or website.

It’s about the entire experience a prospect has with your company.

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Our carefully planned, implemented, and comprehensive content strategy is built around driving traffic to the content on your website, optimizing those prospects’ experience with your company. Our approach is designed specifically to:

  • DRIVE prospects and leads back to your website 
  • MAXIMIZE leads and conversions 
  • FOCUS on lead nurturing 
  • OPTIMIZE each stage of the consumer experience
  • NURTURE relationships with leads to convert them into clients
  • ENGAGE continually with leads to prevent them from  slipping away

“CLB has carefully planned and implemented a comprehensive strategy built around content marketing, and we know how to create it and when to distribute your content at the right time and in the most effective way possible. Download CLB's content distribution strategy guide to learn how having the right distribution strategy is key to keeping leads engaged.” ~ Mike Myers, CLB Network


CLB’s approach to content marketing sets you up for success.

See bigger returns, faster sales cycles & increased opportunities.

Our program aligns your content strategy with your marketing automation strategy in the CLB CRM - we’ve seen time and time again that companies using this approach see bigger returns.

  • 47% INCREASE in average contract value
  • 70% FASTER sales cycle times
  • 30+% INCREASE in opportunities


Effective and impactful content marketing is essential to your growth.

Creating content with a purpose.

  • CREATING quality content marketing pieces for use across all channels
  • CONNECTING your luxury brand with best fits and expanding your reach
  • BOOSTING brand awareness
  • SPEAKING to best-fits at all stages of the buyer’s journey
  • EDUCATING your leads and prospects about your 5-Star services & how you can solve their challenges
  • BUILDING a sense of community around your brand
  • ESTABLISHING your brand as an authority through thought leadership


All of these facets of our approach come together to deliver more best-fit clients to your company and yield the best results for your business.

The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 the CLB Network has collaborated with passionate builders with annual sales ranging from $5M - $50M to help them deliver a 5-Star experience and become market-leaders, one great company at a time. CLB helps builders achieve the 3 milestones of Quality, Profit, and Pipeline, and clearly helps you, the luxury builder to work ON— not IN— your business, by using the CLB Business Operating System, a benchmark of what “GREAT" looks like in the industry.

We're here to help you. Experience and expertise is just a click away. Contact us today and take your business to the next level.

The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on—not in—their business.

We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.

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