Certified Luxury Builders Network
Real Life Examples • Simple Processes • Timely Results

Your 30 Day Experience

BJ Barone – founded 41 West of Naples, Florida in 1995 as a Design/Build firm with a client centric collaborative business model.

Over the years BJ created systems and processes in the (3) areas of construction operations, sales and marketing, and finance & accounting which would help to establish 41 West as a leading brand in the highly competitive Naples market. BJ credits the success of his business to the operating system we call CLB-OS.

BJ recognized that many Custom Home Builders & Luxury Remodelers often struggle to simultaneously deliver a quality product, run a highly profitable business, and attract a predictable flow of qualified ‘Best Fit’ prospects.

In 2016 BJ launched the Certified Luxury Builders Network as a platform to share the CLB-Operating System with luxury builders throughout the US and Canada who want to excel. Over 60 luxury builders each with $3 million to $100 million in annual sales, have participated as members in the CLB Network.

The CLB Business Operating System (CLB-OS) program was developed by a builder for builders and offers a 25-year, field tested business operating system customized for your business. Using the CLB-OS will give you greater control of your time and money while increasing your efficiency & profitability, and your business will become an asset that can either be sold or kept as a source of recurring revenue.

Real Life Examples • Simple Processes • Timely Results



The Top Ten - a 3-minute Business Audit

In 1995, BJ identified ten performance statements that would have a major impact on his business and his way of thinking. We have made these ten statements into a 3-minute Business Audit to be taken by each member of the management team to analyze your business each quarter.

You and your management team are invited to take this 3-minute Business Audit now. You will receive a score from 0-100 and be able to identify what is working in your business and what is not.

Please enter your best work email to unlock the survey. Then rate each statement based on how true it is for your business. If the statement is 100% true, mark 5 stars. If the statement is 100% false, mark 1 star. All 10 statements must be rated to receive a score.

What is your best work email?

Our company does not participate in the competitive bid process with other builders in order to be selected as the builder for a project.

Our company has a Strategic Business Plan in writing that has been shared with everyone in the company.

Everyone in our company, from top management to on-site laborers, has a scorecard that they keep and report to their supervisor.

Each of the following (3) divisions has its own manager in charge and is paid a salary:
1) Construction Operations
2) Sales & Marketing
3) Accounting & Finance

The owner of our company is not the manager of more than (1) of the (3) divisions and is paid weekly with an officer’s salary in addition to receiving the net profits of the business.

Our estimating system and contract pricing formula is in place and guarantees that we cover overhead and the management team and officer’s salaries, to create a minimum annual net profit of 10%.

Our company is an appreciating asset that can be sold or used as a recurring source of income for the owner without working.

Our brand has been defined in writing. We have identified our target market by the preferred types of projects, geographic areas, and demographic classifications. We have a process with clear criteria to identify a “Best Fit” prospect. Our on-line and off-line marketing reflects our brand message.

New “Best Fit” prospects will typically sign a contract and give us a check at the very first time we meet. Some will hire us before we ever meet after visiting our website and speaking with us on the phone.

We are ranked #1 in the Homebuilder or General Contractor category on Houzz. Our website is linked to a CRM (client relationship management) platform that starts an automated campaign with visitors, and then sends a text notification to our sales rep when a visitor has been identified as a qualified prospect.

Our company has a Marketing Plan that includes monthly contact with all of our past and current clients, all local architects, interior designers, realtors, and our sub-contractors and suppliers to generate a continuous pipeline of referrals of “Best Fit” clients.

Your Score is: {{ totalScore }}

The Next Step: The 30-Day Experience

The goal of your 30-Day Experience is to empower you to improve your TOP TEN score and your business. Over the span of 4 weeks, your CLB Executive Coach will work with you to create (4) key documents:

  1. Identify and define your Target Market
  2. Establish the criteria of your “Best Fit” Client
  3. Revise or create a Strategic Business Plan in writing
  4. Develop a Marketing Strategy to achieve your Strategic Business Plan

Get started now and schedule your first call.

“The business operating system [CLB-OS] for luxury home builders that CLB has created is simple and easy to follow. I wish I found the Certified Luxury Builders Network sooner and would absolutely recommend CLB to other builders.” -  Dan P. - NJ

Your First Step Get Started Now