Here are some examples of how great video of a builder's quality projects can be used to create engaging and compelling marketing content to dominate a market.
Examples of great video in use:
PRO-TIP: Marketing is more important than ever for luxury home builders. Take this 3-minute audit to determine the improvements that need to be made to your marketing and sales strategy in order to dominate your market and fill your pipeline with best-fits.
The following videos illustrate the kind of high-quality, rich videos and some of how they might be made by professional videographers. Note the stability of the shots, even while constantly maintaining motion and change of perspective. Modern equipment allows for a much more dynamic presentation, compared with the older styles of stationary cameras simply panning around rooms. The use of wide-angle lenses also helps avoid a feeling of cramped small space, though extreme "fish-eye" or otherwise distorting lenses should absolutely be avoided.
Members of CLB Network who are evaluating a photographer or videographers are welcome to send examples of their work for a second opinion from our expert team.
Presenting your project photos well is vital to building your pipeline. Download this CLB guide to learn how to make sure your images and branding look their best everywhere, from your print materials to your online presence.
Featuring your gorgeous, finished projects well is vital to attracting new clients, but knowing how to best create and display gorgeous photos that do justice to your hard work can be a challenge. Following our imagery guide will ensure that your images and branding look their best everywhere, in print and online.
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on—not in—their business.
We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.
